In the BlackBox – Martina Montauti

We were pleased to meet and interview Martina Montauti (IE Business School) during her visit to the STORM research center to present a working paper, "Anchors in Rough Seas: The Impact of Exemplar Products on Category Stability". Post-Doc Thinley Tharchen and PhD Candidate Laura Dupin interviewed Martina about her work on boundary-spanning products, innovation in [...]