We were pleased to meet and interview Martina Montauti (IE Business School) during her visit to the STORM research center to present a working paper, « Anchors in Rough Seas: The Impact of Exemplar Products on Category Stability ».

Post-Doc Thinley Tharchen and PhD Candidate Laura Dupin interviewed Martina about her work on boundary-spanning products, innovation in creative industries, and whether time affects category stability.

Martina graciously shared some advice to PhD and unveiled her list of iconic papers, check it out!