Yuliya Snihur visited emlyon business school and gave an E’ship talk about Business Model Innovation. In this interview, Yuliya Snihur, a professor a Toulouse Business School and laureate of the AOM Heizer Dissertation Award, comes back to her experience as a PhD students. She presents her work and anticipations on this rising field of work that is business model innovation. She also gives advice to PhD students wishing to undertake a study on this field.